Coffee in the morning is a ritual for many – the aroma of a fresh brew, the warmth on a chilly morning
and a chance to wake up at your own pace. This is the face of coffee as seen in television and online
ads. But, wait a minute. It is really that rosy?
For you it is. Coffee is a great source of anti-oxidants, provides stimulation and alertness and helps us
get off to a good start to the day. But this is not the complete picture.
Coffee is an industry with a dark under-belly. Large plantations are known for exploitative labor
practices. It is hot, back-breaking work for less than minimum wage. In fact, the quotas are so high that
many workers in third-work countries bring their children to work – off the payroll. These children are
subject to intense heat, heavy loads, sharp tools and exposure to pesticides. They are also denied their
education and a chance to just be children.
Further, farming practices are not good for the environment. Forests are cleared; soils are not
protected. Harsh chemicals, pesticides and herbicides use is rampant and little concern is given to long-
term sustainability.
But, there is good news. A new brand of coffee, Mountain Cabin Premium Coffee, has overcome these
undesirable practices. Mountain Cabin relies on small batch coffees using 100% arabica beans (the best
available). These small farms are located at high altitudes (at least one-mile above sea level) to ensure
better quality. Fair labor practices are demanded and sustainable farming methods are used. It
provides a variety of blends, both in bags and single serving cups. It also uses water-cooled, roller-milled
grinders to ensure taste, aroma and freshness is maintained during production.
Next time, you visit the grocery store, look at the coffee you are buying. Make sure it comes from
sustainable farms and uses fair labor practices. If you are not sure, then check out Mountain Cabin
coffees, available online for your convenience.
Coffee: Is It Really Good to the Last Drop?
